Latest publications

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The Melody of Hospitality
Music is everywhere, even in the silent spaces between notes. Now, imagine our bustling world of hotels and restaurants, where every corner resonates with its own unique tune. Just as a composer crafts a symphony to evoke emotions and create memorable experiences for the audience, the various teams
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Why is Barcelona one of the best cities to study?
Barcelona, located in a strategic geographical position in the southwest of Europe, on the Mediterranean coast of the Iberian Peninsula, in Spain, specifically in the autonomous community of Catalonia, has more than 106 technology centres, generating an estimated 26,407 jobs per year and an impact
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Aishwarya Mishra: From EADA to Brewing Success
Ever wondered how a background in international management can turn your passion for coffee into a global sensation? Meet Aishwarya Mishra, the founder of Brewing Notes Coffee. Aishwarya takes us on a journey through how her time at EADA ignited her passion, eventually leading her to become the
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The Power of Social Life and Diverse Networks at EADA
I started my much-awaited EADA journey in October 2023. It was a big change, not only returning to the academic world after a long hiatus but also moving my whole seven years of life from Dubai to Barcelona. My objective of studying at an international university was for the sole reason that it
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Staying Active Beyond the Classroom at EADA
At EADA, students spend plenty of time working hard in the classrooms, studying in groups in the study rooms, and connecting on EADA’s rooftop 8th floor. But what happens outside the hours of class and learning— more specifically, how can students maintain a balanced lifestyle? I took the time to
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The Marketing Challenge 2024
Each year students in the International Master in Tourism and Hospitality Management participate in the unique Marketing Challenge. This challenge is a great way for students to apply the marketing concepts they have learned to a real consulting project. This year the participants worked with Nobu
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Coline Morise: Transforming the fashion industry
We have the pleasure of delving into the professional journey of Coline Morise, an alumna of the International Master in Sustainable Business & Innovation. Coline is from France, after high school, she first studied at HEC Montreal where she developed a strong foundation in Business Administration
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From Waste to Wealth: How the Circular Economy is Revolutionizing Business
We find ourselves at a pivotal moment in history. Our world has reached unprecedented levels of wealth, with humans enjoying longer, healthier lives than ever before. Yet, looming over this progress is the shadow of potential disaster. The industries and economies driving our prosperity have taken a
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Navigating the first trimester of the International Master in Marketing at EADA
This past fall, we embarked on the International Master in Marketing programme here at EADA. Our first semester provided a rich foundation of courses intertwined to create a comprehensive understanding of marketing management. We took courses on marketing management, sustainable marketing strategy