Nuno Lopes
Nuno José Lopes holds a PhD in Marketing from IESE and an MBA from ESADE. He has been teaching Marketing Principles, Marketing Strategy, and Consumer Behaviour since 2017. His investigation focuses on joint decisions. Specifically, Nuno has been studying how two consumers choose together and how it influences their emotions and their decision process. His research was published at the Review of Managerial Science, Information Professional, and presented at the most prestigious marketing conferences around the world. Before joining the academia, Nuno worked several years in sales (Diageo), consulting (Accenture), B2B marketing (Deloitte), and retail (Aldi).
Intereses de investigación
Formación académica
Ph D - Doctor of Philosophy | , IESE Business School
MS - Master of Science | , IESE Business School
MBA - Master of Business Administration | , ESADE
BBA - Bachelor of Business Administration | , Universidade Catolica Portuguesa
Asociaciones Profesionales y Académicas
Experiencia académica y profesional
Academic
Assistant Professor, EADA Business School (2023-)
Assistant Professor, Universitat Politécnica de Catalunya, Euncet Business School (2022-2023)
Assistant Professor, Universidad de Navarra, School of Economics and Business (2017-2022)
Visiting Professor
Visiting Professor, NOVA Business School (2022-2022)
Consultoría
Aportaciones intelectuales
Journal Article, Scholarly
LOPES, N. , Rodríguez-Carreño, I. , Etayo, C. , Reutskaja, E. (2026). Variety-Seeking in Joint Decisions: The Role of Reciprocity. London: Scientific Reports.
Etayo, C. , LOPES, N. , Nichols, E. (2023). What affects perceived quality? An examination of television fiction series. : Profesional De La información/Information Professional.
Watson-Manheim, M. , Sliard, A. , LOPES, N. (2022). The Influence of Text-Based Technology-Mediated Communication on the Connection Quality of Workplace Relationships: The Mediating Role of Emotional Labor. : Review of Managerial Science.
