I study International Master in Tourism & Hospitality Management at EADA Business School in Barcelona, and recently, I experienced something that completely transformed the way I see this industry - not from a lecture hall, not from a case study, but from the inside. As part of the Master’s in Tourism & Hospitality Management, I took part in the International Business Immersion Exeperience (IBI), a three-day field trip to Mallorca that brought experiential learning to life in a way no classroom could. Between March 9th and 11th, we stepped directly into the world of hospitality and tourism. The itinerary was