Lead the AI-driven transformation of marketing.
The Master in Artificial Intelligence for Digital Marketing prepares professionals to lead marketing in a data-driven, automated, and intelligent technologies. The programme combines strategic insight with technological skills, covering AI-driven content, customer segmentation, predictive analytics, and campaign automation.
Participants gain hands-on experience with tools like ChatGPT, Jasper, Google Ads, GA4, Semrush, and Zapier, as well as prompt engineering, recommendation systems, and AI analytics. Learning is project-based, practical, and complemented by industry certifications.
Beyond technical skills, the master develops strategic leaders able to navigate ethical, operational, and business challenges, equipping them to optimise operations or drive innovation.
Programme Data
- Course: Online Master in Artificial Intelligence for Digital Marketing
- Mode: Online
- Language: English
- Required experience: 3+ years
- Dedication: Part time
- Start date: 27 Apr. 2026
- Duration: 12 months
Why EADA
01
Personalisation
The programme uses small group methodology to encourage participation and interaction between the students and the professor, which makes the most of the synchronous teaching model. Students maintain contact with the professor and receive personalised feedback on all their work.
02
Ongoing support
The programme management team at EADA provides the participants with all the academic or technical support they need to counter any setbacks so that the students can focus on their training.
03
Executive Coaching
Participants receive Executive Coaching from a certified ICF coach to boost self-awareness, improve team interactions, and align career growth with personal goals, supported by EADA’s practical e-learning platform.
04
A residential module at our Training Centre (Blended option)
will allow you to immerse yourself with fellow participants and faculty in our unique, nature-based facilities, the largest of their kind in Europe dedicated to executive and leadership development.
05
Internationally recognised certifications
As part of the programme, participants can earn official certifications in technology, artificial intelligence and digital marketing from leading global institutions. Endorsed by organisations such as Google, Microsoft, HubSpot, Salesforce, Meta, Adobe and Amazon Web Services, these credentials provide a competitive edge in the job market and validate highly sought-after skills in AI, data analytics, cloud solutions, digital strategy and marketing innovation.
Programme designed for:
This programme is aimed at marketing professionals, digital strategists, consultants, and business leaders who want to master the use of artificial intelligence to transform how brands engage with customers.
It is particularly well-suited for those who seek to develop advanced capabilities in generative AI, customer segmentation, predictive analytics, campaign automation, and AI-powered content creation. Whether you are leading digital initiatives, managing marketing operations, or working in branding, performance marketing, or communication, this master’s degree will help you integrate cutting-edge technologies into your daily practice.
The programme is also ideal for professionals who want to stay ahead of the curve in a rapidly evolving field. If you are working in a corporation, an agency, a startup, or in a freelance role, you will gain the skills, tools, and confidence to design intelligent, data-driven marketing strategies that generate real business results.
Want to know more?
Contact us and we will provide you with all the information about the programme and its next edition.
Programme objectives
EADA in rankings
#19
Worldwide Executive Education - Open programmes Financial Times 2025#39
Worldwide Executive Education - Custom programmes Financial Times 2025#30
best business schools in Europe European Business School Rankings Financial Times 2025Opinions
Silvia del Rincón Casal
Head of QHSE and Regulations, Comindex S.A.
Since it's an online master's, it makes it much easier to follow and combine with your work schedule. The synchronous sessions and the in-person week also provide personal contact and networking with the rest of the participants.
Do you need advice?
Request information and our admissions team will guide you in your professional development
Programme structure
Programme workload: This online programme carries a workload of approximately 6 to 8 hours a week. An extra 2 hours should be added when working on the final project of the programme.
Block 1. Strategic Management
This block will provide you with the fundamental strategic knowledge required to make well-informed decisions. By analysing the competitive environment and industry dynamics, you will learn to adapt, evaluate and develop business strategies that create a sustainable competitive advantage.
Block 2. Foundations of AI & GenAI in Marketing
Accreditations - Google Intro to GenAI & Microsoft AI-900
Discover the inner workings of large AI and GenAI models, and gain a comprehensive understanding of their core components, including machine learning, natural language processing and LLMs. Develop a customer-centric strategic vision that will transform your business from the very first meeting.
Block 3. Customer Intelligence & Segmentation with AI
Accreditations: HubSpot Inbound Marketing and Salesforce Marketing Cloud Email Specialis
Understand the needs of your customers and create experiences that will engage them. Anticipate their needs with predictive models (demand, churn, LTV), automatic buyer persona clusters, and AI-generated customer journey maps.
Block 4: Content Creation & Brand Messaging and Campaign automation & Optimization
Certifications: HubSpot Content Marketing & Adobe Firefly Creative Badge, Google Ads – Search & Display and RD Station Automation Certificate
This module combines strategic vision and competitive analysis with the power of generative AI and automation. You will learn how to design strategies for gaining a competitive advantage that are executed through high-impact content and automated workflows (email, display and programmatic), optimising each step through predictive growth hacking and data-driven decision-making.
Block 5: AI Project Lab
This module bridges the gap between high-level strategy and technical execution. You will build a foundation in strategic decision-making and competitive analysis, then scale those insights using AI-driven content orchestration and automated workflows. Finally, you will ground these efforts in technical excellence by using AWS SageMaker to predict customer behavior and optimize retention through data-driven marketing projects.
Block 6: AI Marketing Analytics & Forecasting
Certification: GA4 Certification (Google)+ Microsoft Power BI Associate
See the future of your business in numbers and act before the competition. Build intelligent dashboards that tell the story of your data, apply precise sales and churn forecasting, automate reports with GenAI, and optimize every euro with CRO tests powered by computer vision.
Block 7: Leadership and Managerial Skills Module
Develop your leadership skills by gaining a deeper understanding of your cognitive styles and the competencies required to lead with authenticity and trust. By mastering diverse leadership models and utilising communication as a core strategic tool, you will learn to navigate team dynamics and cultivate high-performing teams through every stage of development.
Block 8: Personalization at Scale and Recommendation Engines
Certification: AWS Personalize Labs Badge + Semrush SEO / Content Toolkit
Generate unique experiences that will rapidly engender customer loyalty. Implement advanced recommendation engines in your e-commerce and physical stores, personalise every interaction across all channels, and optimise your revenue using AI-driven omnichannel strategies.
Block 9: AI Stack & Integration without Code
Certification: Salesforce Platform App Builder + Make.com Automation Badge
Integrate AI into your business in minutes, without relying on developers. Connect GenAI with your CRM, ERP, and favorite tools (Salesforce, HubSpot, Zapier, Make…) through no-code workflows and APIs. Design practical customer journey workshops where every task is automated and every data point becomes an opportunity.
Block 10. AI Strategy, Ethics & Global Trends
Certification: Microsoft Responsible AI + AI Ethics in Action - Linux Fundation
Lead the marketing of tomorrow with purpose and responsibility. Define your dynamic AI-powered digital roadmap, adopt ethical and privacy-focused practices that build trust, and prepare for the hyper-automation and personal AI that will transform your industry.
Final Project
- Completing a project is a cornerstone of EADA’s pedagogical model, allowing participants to turn their learning into real, measurable outcomes.
- In this programme, the final project is the chance to design and implement a data-driven marketing strategy powered by artificial intelligence. Participants will apply the tools and frameworks acquired during the programme to solve a real business challenge—whether from their own company, a startup, or a personal venture.
- The project will integrate elements such as AI-driven segmentation, generative content creation, campaign automation, predictive modelling, and intelligent analytics. It culminates in a final presentation that showcases not only technical and strategic proficiency, but also the ability to lead innovation in a digital-first marketing environment.
Module: Executive Soft Skills (Collbató Residential Training Campus)
Personal Leadership
- Self-awareness
- Cognitive styles and associated behaviors
- Foundations of Personal Leadership
- Skills development
- Learning and unlearning
- Leadership models (situational leadership, authentic leadership, trust-based leadership...)
- Communication as a fundamental leadership tool
- Developing and leading high-performance teams (team stages, team roles, team learning...)
- Leadership and change
(*) The structure, contents and certifications included in this programme are subject to updates and modifications in order to ensure alignment with the latest technological developments, industry trends, and the availability of third-party training resources. EADA reserves the right to adjust the curriculum to maintain its academic and professional relevance.
Accrediting Entities
Partnerships
The programme provides training that facilitates access to globally recognized official certifications, issued by leading institutions in technology and digital marketing, such as:
- Google Cloud / Google Skillshop (Intro to GenAI, Ads, GA4)
- Microsoft Learn (AI-900, Responsible AI, Power BI)
- HubSpot Academy (Inbound Marketing, Content Marketing)
- Salesforce (Marketing Cloud, Platform App Builder)
- Adobe (Firefly Creative Badge, Target Practitioner)
- Amazon AWS (AWS Personalize Labs)
- Semrush Academy
- Zapier Community
- Make.com Academy
Would you like to know more about the programme?
Download our brochure for further details.
Executive Coaching
To support comprehensive personal and professional development, participants will benefit from three executive coaching sessions conducted by an ICF-certified coach. Together, you will create a personalized development plan to enhance key areas for improvement and foster more effective interactions with your team. Through these sessions, you will gain the self-awareness necessary to steer your career towards your areas of greatest impact, while aligning it with your personal goals.
Program Direction
Dr. Olga Moreno
Dr. Olga Moreno brings over 20 years of experience in managing large-scale international projects and leading digital transformation in operations and marketing. She holds a PhD in Project and Systems Engineering from the Universitat Politècnica de Catalunya (UPC), as well as multiple master’s degrees in Artificial Intelligence, Industrial Engineering, and Lean Six Sigma (Black Belt).
She is the founder and Business Development Manager at Planner Project Managers and currently serves as an associate professor at EADA Business School, where she teaches operations, project management, and digital innovation. Her extensive industry experience includes consulting and leadership roles for companies such as Airbus, Michelin, Nissan, and Seat.
With professional certifications including PMP® (Project Management Professional), CSM® (Certified ScrumMaster), Lean Six Sigma Black Belt, and expertise in generative AI (Berkeley Executive – Marketing Analytics and AI: Strategies and Tools) and automation, Dr. Moreno combines academic excellence with real-world impact, preparing professionals to lead in an AI-powered marketing landscape.
Degrees
- Upon successful completion of the entire programme, in accordance with the academic requirements specified, you will be awarded the Diploma in Online Master in Artificial Intelligence for Digital Marketing issued by EADA Business School.