AI in Marketing: Real-world application in companies
EADA Business School
Online
AI in Marketing: Real-world application in companies
A practical online session on how companies are applying Artificial Intelligence to the most operational aspects of marketing.
Artificial Intelligence is already making a difference to the marketing results of many organizations. In this session, we will address this reality through two real-world experiences shared by EADA alumni from the Artificial Intelligence Applied to Marketing Program. Both cases highlight a realistic and strategic approach to the use of AI in marketing: it is not just a question of applying technology, but of knowing when, how, and for what purpose to do so in order to generate a real impact on the business.
About the speakers:
- Roger Nierga - Marketing Director at Pilma
- Carme Escorcia - Head of Marketing and Communications at St Peter’s School
- Eduardo Liberos - CAIO (Chief Artificial Intelligence Officer) | Marketing Strategist | E-marketing & E-commerce Expert. Professional with more than 30 years of experience in international companies in Europe, the United States, and Latin America, leading projects in digital transformation, strategic marketing, and the adoption of Artificial Intelligence geared towards business results.
Come to EADA or connect with us and take the next step in your marketing strategy. Learn how to integrate AI into your daily operations and start gaining real competitive advantages.