Alumni Afterwork: How to connect with and lead Generation Z at work
Why are companies such as Nude Project and Vicio able to connect with Generation Z, when others find it so difficult?
The new generations do not want to work for companies they do not connect with, on projects they do not believe in, or for companies that do not share their values and philosophy of life. If you want to attract young talent or learn how to manage it once it is within the company, you must know the keys to building an emotional relationship with them.
In this Afterwork, through a dynamic and surprisingly fun practical exercise, we will explore a revolutionary way to identify the personal values of each team member and learn how to strategically align them with the values of the organisation. Because when individual and organisational values are in tune, magic happens: commitment improves, productivity skyrockets, and the employee experience reaches another level.
Event objective: To understand the impact of personal values on the individual and collective performance of this generation, and how to connect them with the company's values.
Format: Hybrid (in-person and online)
Date and time: 18 February 2026 | 6:30 p.m.
Language: Spanish
What will you learn at this meeting?
🔶 How personal values directly impact individual and collective performance.
🔶 Why values influence the way a company's employees think, feel, and act.
🔶 How to use a tool that will allow you to discover your team's personal values in a practical way and how they influence their relationship with the organisation.
About the speaker
Jaime Puig, Founder & HR Marketing Consultant at HR Lovers
Full of optimism and always smiling from ear to ear, Jaime has revolutionised the business world by transforming the way organisations relate to their most valuable asset: people.
This author, trainer, consultant and speaker founded HR Lovers, a project that has stood out from the outset for its innovative initiatives, which have brought together the largest human resources community in Spain. Named by LinkedIn as one of the most influential people in the human resources sector, Jaime is also the author of “La Batalla por el Talento” (The Battle for Talent) and “El Manual del Employer Branding” (The Employer Branding Manual), two bestsellers in human resources and people management.